Pladis MENA – Day 3 – Ramadan

Brand*

Please choose the brand you are ideating for

Sub-Brand*

Please type the Sub Brand you are ideating for

Idea Name*

Give your concept a suitable title, how would you describe it in a word or two?

Lift & Shift or New Idea*

Describe the idea*

In 200 words or less describe the idea, what does it look like, what ingredients does it feature, what is the texture etc…

Core Consumer Target Group (TG)*

What is the key consumer pull?*

In 200 words or less describe the key reason why consumers would be interested in this product. What consumer need & occasion is this delivering against?

What should Consumers Think Feel and Do when having this product?

Why would they buy this instead?*

What is the advantage of this new product vs existing Pladis or competitor offering? What is the distinctive benefit of this product vs other products in market

Source of volume?*

What would consumers buy this new product instead of?

How does it look?*

Which one of the below formats bests suits your ideas

Describe how it looks*